Top 10 eCommerce product niches 2021 in China market

1. Mask
Faced with the sudden pandemic at the beginning of the year 2020, masks have become a kind of daily consumable product. Online platform data shows that since then, 7.5 billion people searched for “masks” online.

2. Egg beater
In the days of staying at home, many netizens have practiced cooking skills. Online egg beaters are a popular item searched for nearly 100 million times throughout the year.

3. Helmet
In May this year, the Ministry of Public Security’s Traffic Management Bureau requested all localities to steadily promote the “One Helmet, One Belt” safety protection action, and all provinces are actively implementing and carrying out various safety promotions. In May, helmets became the item with the highest sales growth year-on-year online.

4. Jersey
The unexpected death of basketball superstar Kobe has prompted many fans to buy “No. 24 jersey” in memory of Kobe, and Taobao’s annual transaction volume increased by 6.8 times year-on-year.

5. JK uniform
JK uniforms, originally intended for Japanese girls’ high school uniforms, are very expensive. Many merchants sensed business opportunities and sold domestically-made affordable JK uniforms, which quickly made JK uniforms out of the circle. In the second quarter, the transaction value of JK uniforms soared by 255% year-on-year.

6. Feed the cat
Due to the increase of shit shoveling officers, the sales volume of this year’s “door-to-door cat feeding” service has increased by 220 times year-on-year.

7. Hot dry noodles
In 2021, the transaction volume of online store  “hot dry noodles” doubled! Foodies are cheering for Wuhan and helping hot dry noodles!

8. 5G mobile phone
This year, 5G Taobao searched 290 million times, which also brought a substantial increase in 5G mobile phone sales.

9. Ultraman
This year, the online platform search volume of “Ultraman” exceeded 200 million times.

10. Blind box
Not long ago, Bubble Mart was launched, arousing the public’s attention to the blind box market. In 2020, the number of blind box searches on Taobao reached 300 million.